Purpose of Music Videos

Purpose of Music Videos

As you can see from the spider gram above, there are many different purposes of a music videos. The main purpose of a music video is to promote the song and artist and make the song memorable, this is used to attract target audience with generic conventions of different music videos.
Spider Gram

To Get Recognition, Build Relationships and Promote Artist:
Music videos are used for the artists to gain recognition, showing losts of close-ups of the artists to build relationships with the audience.


Picture 1
http://www.youtube.com/watch?v=pgA09CaCmB8 (Music Video)

To Show That Their Wealthy:

Music videos are used for the artists to show how successful and wealthy they are, this makes the audience idolise them.


Picture 2
http://www.youtube.com/watch?v=lkGQVMN8H8I (Music Video)

To Show Different Generic Conventions and Memorable Videos:
Music videos are also used for some artists to diversify their music videos and become unconventional to gain more memorable videos which are unique and individual.

Picture 3
http://www.youtube.com/watch?v=vQCirTog0cs (Music Video)

To Buy Into The Lifestyle of The Artist:

Artists use their music videos, to show their glamorous life and let the audience know what it entails.


Picture 4
http://www.youtube.com/watch?v=mhpYdLaQRgQ (Music Video)


Promote Song and Artist

The band/artist logo is shown at the start and end of the music video, in order to help promote the song and further more promote the artist. It is shown in many if not all of their music videos, which helps the public identify them easily.



Picture 4
http://www.youtube.com/watch?v=S0QFLZCH3F (Music Video)