Goodwins Theory

Goodwin’s Theory

Goodwin’s Music Video Analysis

1. Music Video demonstrate Genre Characteristics
(E.g. stage performance in metal video, dance routine for boy/girl band).

This picture shows a conventional boy band in their music video, performing a dance routine.

SEE PICTURE 1

http://www.youtube.com/watch?v=yJJEZdYQR s (Music Video)


2. There is a relationship between lyrics and visuals
(Either illustrative, amplifying or contradicting).

The artist says lyrics such as “My Flow, My Show Brought Me The Doe, Which Bought Me All My Fancy Things” which refers to the video visually because the artist is wearing expensive jewellery.

SEE PICTURE 2

http://www.youtube.com/watch?v=zOeC1Hy2AW0 (Music Video)


3. There is a relationship between music and visuals
(Either illustrative, amplifying or contradicting).

(Same Point Above)

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work
(A visual style).

This picture shows a close-up of the artist, and also tape on one cheek were it has featured in many of he’s videos.

SEE PICTURE 4

http://www.youtube.com/watch?v=8WYHDfJDPDc (Music Video)

5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body
(Screens within screens, telescopes, etc).

This picture showing how the female body is used with different screens.

SEE PICTURE 5

6. There is often intertextual reference
(to films, TV programmes, other music videos etc).

7. Whether the video is primarily performance base, narrative based or concept based
(and how elements of each is used in it).

This picture shows a narrative based music video about a couple.

SEE PICTURE 6

http://www.youtube.com/watch?v=8WYHDfJDPDc (Music Video)

This picture shows a concept based music video, showing that the artists who are young are having fun.

SEE PICTURE 7

http://www.youtube.com/watch?v=y8de9v3udJk&feature=related (Music Video)


This picture shows a performance based music video, showing the band performing with instruments.

SEE PICTURE 8

http://www.youtube.com/watch?v=Sb5aq5HcS1A&feature=fvst (Music Video)