Michel Gondry and Chris Cunningham

Michel Gondry

Michel Gondry (born May 8, 1963) is a French film, commercial and music video director and an Academy Award-winning screenwriter. He is noted for his inventive visual style and manipulation of mise en scene.

Gondry has a unique style, were he makes unusual and unconventional music videos. Gondry has said that he’s music video ideas come from he’s life experiences and also hes dreams.


Gondry has made a famous video for “Kylie Minougue – Come Into My World”. Were Kylie was seen repeating herself around the same place in the video but as she went round another one of her appeared. This was unique and didn’t follow the generic convetions of a typical pop music video.

This picture shows thevideo which Michel Gondry directed and produced.


http://www.youtube.com/watch?v=vQCirTog0cs (Music Video)


Chris Cunningham

Chris Cunningham is an English music video film director and video artist. He was born in Reading, Berkshire in 1970 and grew up in Lakenheath, Suffolk.

Cunningham’s style also unconventional, and he’s ideas are from hes visions. Hes music videos are arguably scary and frightning as it has a lot of weird thigns going on such as differnet creatures and monsters and slow editing.


His video for Bjork's "All Is Full of Love" won multiple awards, including an MTV music video award for Breakthrough Video and was nominated for a Grammy for Best Short Form Music Video. It was also the first ever music video to win a Gold Pencil at the D&AD Awards.

Cunningham has made a musci video for “Madonna – Frozen” where Madonna was viewed in a black dress in the middle of nowhere looking like a witch. Her body changes from herself into birds flying away.

This picture shows the video that Chris Cunningham made for Madonna.



http://www.youtube.com/watch?v=zXFHf8xZ1CA (Music Video)


Unconventional Music Videos
Unconventional Videos are used to be unique from others, and gain more publicity. Unconventional videos can be seemed as bad for newly artists because they do not have much fans, and and unconventional video may not be what the audience like. However for established stars such as Kylie Monugue and Madonna unconventional videos can be used to gain more publicity and get more fans, as they aleady hav a large fan base. Even if you’re a star and your unconventional video is nto a success, you will still have your other hits to fall back on.


Advantages for Diversity Music Videos
o Memorable videos which are individual
o Give the artist intellectual sense
o Artist can have a niche audience
o Abstract comes to life

This picture shows the music video of Around The World from Daft Punk. This video gave Daft Punk recognition because it was a music video which was unique.

http://www.youtube.com/watch?v=JFwQoqbWgSs (Music Video)


Disadvantages for Diversity Music Videos
o Limited target audience
o No relationship built between artist and audience.
o Some members of the audience may find the videos to bizarre and lose interest in the artist.


The video Come To Daddy bt the Aphex Twins, was arguably to bizzare and therefore meant that people lost interest In the artist.

http://www.youtube.com/watch?v=Pe-XNav5mWU (Music Video)