Record Labels
In this, section I will be looking at the four major record labels, and looking at major and independent labels.
Sony Music Entertainment
The company, which evolved into Sony Music, was founded in 1929 as the American Record Corporation (ARC) through the merger of several smaller record companies. In the depths of the Great Depression, the Columbia Phonograph Company (founded in 1888) in the U.S. (including its Okeh Records subsidiary) was acquired by ARC in 1934. ARC was acquired in 1938 by the Columbia Broadcasting System (CBS) (which itself had been formed by the Columbia Phonograph Company, but then sold off). CBS made Columbia its flagship label with Okeh its subsidiary label while deemphasizing ARC's other labels. CBS founded Epic Records in 1953.
EMI Group
The Electric and Musical Industries Ltd formed in March 1931 from the merger of the UK Columbia Graphophone Company and the Gramophone Company, famous at the time for its record label "His Master's Voice". From its beginning, the company was involved in both the manufacture of recording and playback equipment and the provision of music to play on its machines.
Warner Music Group
Warner Music Group is the third largest business group and family of record labels in the recording industry, making it one of the big four record companies. The current incarnation of the company was formed in 2004 when it was spun off from Time Warner, and as a result, Time Warner no longer retains any ownership. Warner Music Group also has a music publishing arm called Warner/Chappell Music, which is currently one of the world's largest music-publishing companies.
Universal Music Group
Universal Music Group (UMG) is the largest business group and family of record labels in the recording industry. It is the largest of the "big four" record companies by its commanding market share and its multitude of global operations. Universal Music Group is a wholly owned subsidiary of international French media conglomerate Vivendi. Universal Music Group owns a music publisher, Universal Music Publishing Group, which became the world's largest following the acquisition of BMG Music Publishing in May 2007.
Independent Record Label
An independent record label is a record label operating without the funding of or outside the organizations of the major.
Tuesday 11 May 2010
Tuesday 27 April 2010
Research Into Target Audience
Research into Target Audience
The target audience for my music video Last Night by Justin Timberlake are people aged around 16-24. Mainly targeting females due to the fact that the artist is a lady man, and he mainly targets females, and also the song is about romance and love and what happened last night.
What The Target Audience Could Wear (Females):
This shows what a girl from 16-24 would generally wear. The target audience of the song would generally be dressed like this because they are young girls, who probably think the artists is good looking and shop in high street places such as River Island and Top Shop.
What The Target Audience Could Wear (Males)
This shows what a male from 16-24 would generally wear. The target audience of the song would be dressed like this because they are young fashionable men. They are materialistic in the form of new fashion trends and buying from shops such as high street places like Per Lui, Foot Asylum, JD Sports and also brand shops such as House of Fraser.
The target audience for my music video Last Night by Justin Timberlake are people aged around 16-24. Mainly targeting females due to the fact that the artist is a lady man, and he mainly targets females, and also the song is about romance and love and what happened last night.
What The Target Audience Could Wear (Females):
This shows what a girl from 16-24 would generally wear. The target audience of the song would generally be dressed like this because they are young girls, who probably think the artists is good looking and shop in high street places such as River Island and Top Shop.
What The Target Audience Could Wear (Males)
This shows what a male from 16-24 would generally wear. The target audience of the song would be dressed like this because they are young fashionable men. They are materialistic in the form of new fashion trends and buying from shops such as high street places like Per Lui, Foot Asylum, JD Sports and also brand shops such as House of Fraser.
Purpose of Music Videos
Purpose of Music Videos
As you can see from the spider gram above, there are many different purposes of a music videos. The main purpose of a music video is to promote the song and artist and make the song memorable, this is used to attract target audience with generic conventions of different music videos.
Spider Gram
To Get Recognition, Build Relationships and Promote Artist:
Music videos are used for the artists to gain recognition, showing losts of close-ups of the artists to build relationships with the audience.
Picture 1
http://www.youtube.com/watch?v=pgA09CaCmB8 (Music Video)
To Show That Their Wealthy:
Music videos are used for the artists to show how successful and wealthy they are, this makes the audience idolise them.
Picture 2
http://www.youtube.com/watch?v=lkGQVMN8H8I (Music Video)
To Show Different Generic Conventions and Memorable Videos:
Music videos are also used for some artists to diversify their music videos and become unconventional to gain more memorable videos which are unique and individual.
Picture 3
http://www.youtube.com/watch?v=vQCirTog0cs (Music Video)
To Buy Into The Lifestyle of The Artist:
Artists use their music videos, to show their glamorous life and let the audience know what it entails.
Picture 4
http://www.youtube.com/watch?v=mhpYdLaQRgQ (Music Video)
Promote Song and Artist
The band/artist logo is shown at the start and end of the music video, in order to help promote the song and further more promote the artist. It is shown in many if not all of their music videos, which helps the public identify them easily.
Picture 4
http://www.youtube.com/watch?v=S0QFLZCH3F (Music Video)
As you can see from the spider gram above, there are many different purposes of a music videos. The main purpose of a music video is to promote the song and artist and make the song memorable, this is used to attract target audience with generic conventions of different music videos.
Spider Gram
To Get Recognition, Build Relationships and Promote Artist:
Music videos are used for the artists to gain recognition, showing losts of close-ups of the artists to build relationships with the audience.
Picture 1
http://www.youtube.com/watch?v=pgA09CaCmB8 (Music Video)
To Show That Their Wealthy:
Music videos are used for the artists to show how successful and wealthy they are, this makes the audience idolise them.
Picture 2
http://www.youtube.com/watch?v=lkGQVMN8H8I (Music Video)
To Show Different Generic Conventions and Memorable Videos:
Music videos are also used for some artists to diversify their music videos and become unconventional to gain more memorable videos which are unique and individual.
Picture 3
http://www.youtube.com/watch?v=vQCirTog0cs (Music Video)
To Buy Into The Lifestyle of The Artist:
Artists use their music videos, to show their glamorous life and let the audience know what it entails.
Picture 4
http://www.youtube.com/watch?v=mhpYdLaQRgQ (Music Video)
Promote Song and Artist
The band/artist logo is shown at the start and end of the music video, in order to help promote the song and further more promote the artist. It is shown in many if not all of their music videos, which helps the public identify them easily.
Picture 4
http://www.youtube.com/watch?v=S0QFLZCH3F (Music Video)
Photo Shoot Planning
Photo Shoot Planning
Photo shoot: Song Name & Artist:
Last Night – Justin Timberlake(Reevel Mayi)
Time: 15:30pm
Date: 14/12/09
Location: White Background
Crew: Adam Jones and Andreas Stekkas
Models: Reevel Mayi
Description Crew Member Responsible
Props
Hat and Watch Andreas Stekkas
Lighting
Natural Lighting Adam Jones
Costume
Waistcoat, Tie, White Trainers and Trousers Reevel Mayi
Hair
Short hair Reevel Mayi
Makeup
N/A N/A
Shots Brief description of each shot
Close Up Reevels face looking at the camera.
Mid Shot Mid shot of Reels top half of he’s body, showing he’s costume and also he’s face.
Photo shoot: Song Name & Artist:
Last Night – Justin Timberlake(Reevel Mayi)
Time: 15:30pm
Date: 14/12/09
Location: White Background
Crew: Adam Jones and Andreas Stekkas
Models: Reevel Mayi
Description Crew Member Responsible
Props
Hat and Watch Andreas Stekkas
Lighting
Natural Lighting Adam Jones
Costume
Waistcoat, Tie, White Trainers and Trousers Reevel Mayi
Hair
Short hair Reevel Mayi
Makeup
N/A N/A
Shots Brief description of each shot
Close Up Reevels face looking at the camera.
Mid Shot Mid shot of Reels top half of he’s body, showing he’s costume and also he’s face.
Organisation of Equipment and Time
Organisation of Equipment and Time
Equipment Date Time Location
Camera and Tripod
7/12/09 3:00pm – 7:00pm Reevels House
Camera and Tripod
2/12/09 10:00am – 19:00pm Park
Camera and Tripod
29/11/09 11:00am – 13:00pm School
Camera and Tripod
26/11/09 13:00pm – 16:00pm Reevels House
Equipment Date Time Location
Camera and Tripod
7/12/09 3:00pm – 7:00pm Reevels House
Camera and Tripod
2/12/09 10:00am – 19:00pm Park
Camera and Tripod
29/11/09 11:00am – 13:00pm School
Camera and Tripod
26/11/09 13:00pm – 16:00pm Reevels House
Music Genres
Music Genres
Here below are a list of the main music genres we see today and some artists who represent that type of genre:
Pop – Michael Jackson
Garage - DJ Luck and MC Neat
Drum + Bass
RnB - Usher
Jazz - OutKast
Rock - Nickleback
Rap - Eminem
Grime - Chipmunk
Heavy Metal – Slipknot
Hip Hop – Black Eyed Peas
Funky House – K.I.G
Bashment – Vybez Kartel
Blues – Blues Brothers
Soul – Whitney Houston
Reggae – Bob Marley
RnB
The genre I have chosen for my music video is RnB. RnB which stands for Rhythm and Blues. The reason why I have picked RnB is due to the fact that it’s the type of music which interests me the most, and is the type of Music which I listen to regularly. There are two main types of RnB songs, firstly is were song’s contains rap in it, which has lyrics about money, and wealthy things and high status’s. Secondly there are songs which are based around love and romance which are also referred to as “Slow Jamz”.
There are many generic conventions for an RnB music video. The main generic convention which is related to and RnB music video, is were the artist is seen with money and wealthy things. The reason why the artist is seen with wealthy things, and money is because the artist generally likes the audience to believe that the artist has a high status and is a wealthy person. The way in which the artist symbolises that they have money, is by wearing big jewellery, expensive brand clothes, big houses, and fast cars.
http://www.youtube.com/watch?v=TQHonhYH02E (Music Video)
Another generic convention of an RnB Music video is to feature sexually attracted women/men. This is used to make the artist to look as sexually attractive as possible, to get them attention from the opposite sex. Having sexually attractive people in the video attracts people to watch the video. It can also be used to help consumer to idolise the artist, for example if the artist is portrayed in a successful way with attracted people around them then the audience may want to be like them.
http://www.youtube.com/watch?v=N9hazmsUxrM (Music Video)
Funky House
Funky house is a fairly new upcoming genre. There are two main types of Funky House songs, such as firstly a song which has a certain dance attached to it such as “Gracious K – Migraine Skank”, secondly is when the artist is shown in a club scene singing such as “Kyla – Do You Mind”.
http://www.youtube.com/watch?v=00hZQakDhHw (Music Video)
http://www.youtube.com/watch?v=0YHC69wa9JA (Music Video)
The generic conventions of this genre suit the songs because Funky House music is usually music played in clubs, and with the dances attached to the songs, people often use them routines at the clubs.
Here below are a list of the main music genres we see today and some artists who represent that type of genre:
Pop – Michael Jackson
Garage - DJ Luck and MC Neat
Drum + Bass
RnB - Usher
Jazz - OutKast
Rock - Nickleback
Rap - Eminem
Grime - Chipmunk
Heavy Metal – Slipknot
Hip Hop – Black Eyed Peas
Funky House – K.I.G
Bashment – Vybez Kartel
Blues – Blues Brothers
Soul – Whitney Houston
Reggae – Bob Marley
RnB
The genre I have chosen for my music video is RnB. RnB which stands for Rhythm and Blues. The reason why I have picked RnB is due to the fact that it’s the type of music which interests me the most, and is the type of Music which I listen to regularly. There are two main types of RnB songs, firstly is were song’s contains rap in it, which has lyrics about money, and wealthy things and high status’s. Secondly there are songs which are based around love and romance which are also referred to as “Slow Jamz”.
There are many generic conventions for an RnB music video. The main generic convention which is related to and RnB music video, is were the artist is seen with money and wealthy things. The reason why the artist is seen with wealthy things, and money is because the artist generally likes the audience to believe that the artist has a high status and is a wealthy person. The way in which the artist symbolises that they have money, is by wearing big jewellery, expensive brand clothes, big houses, and fast cars.
http://www.youtube.com/watch?v=TQHonhYH02E (Music Video)
Another generic convention of an RnB Music video is to feature sexually attracted women/men. This is used to make the artist to look as sexually attractive as possible, to get them attention from the opposite sex. Having sexually attractive people in the video attracts people to watch the video. It can also be used to help consumer to idolise the artist, for example if the artist is portrayed in a successful way with attracted people around them then the audience may want to be like them.
http://www.youtube.com/watch?v=N9hazmsUxrM (Music Video)
Funky House
Funky house is a fairly new upcoming genre. There are two main types of Funky House songs, such as firstly a song which has a certain dance attached to it such as “Gracious K – Migraine Skank”, secondly is when the artist is shown in a club scene singing such as “Kyla – Do You Mind”.
http://www.youtube.com/watch?v=00hZQakDhHw (Music Video)
http://www.youtube.com/watch?v=0YHC69wa9JA (Music Video)
The generic conventions of this genre suit the songs because Funky House music is usually music played in clubs, and with the dances attached to the songs, people often use them routines at the clubs.
Michel Gondry and Chris Cunningham
Michel Gondry
Michel Gondry (born May 8, 1963) is a French film, commercial and music video director and an Academy Award-winning screenwriter. He is noted for his inventive visual style and manipulation of mise en scene.
Gondry has a unique style, were he makes unusual and unconventional music videos. Gondry has said that he’s music video ideas come from he’s life experiences and also hes dreams.
Gondry has made a famous video for “Kylie Minougue – Come Into My World”. Were Kylie was seen repeating herself around the same place in the video but as she went round another one of her appeared. This was unique and didn’t follow the generic convetions of a typical pop music video.
This picture shows thevideo which Michel Gondry directed and produced.
http://www.youtube.com/watch?v=vQCirTog0cs (Music Video)
Chris Cunningham
Chris Cunningham is an English music video film director and video artist. He was born in Reading, Berkshire in 1970 and grew up in Lakenheath, Suffolk.
Cunningham’s style also unconventional, and he’s ideas are from hes visions. Hes music videos are arguably scary and frightning as it has a lot of weird thigns going on such as differnet creatures and monsters and slow editing.
His video for Bjork's "All Is Full of Love" won multiple awards, including an MTV music video award for Breakthrough Video and was nominated for a Grammy for Best Short Form Music Video. It was also the first ever music video to win a Gold Pencil at the D&AD Awards.
Cunningham has made a musci video for “Madonna – Frozen” where Madonna was viewed in a black dress in the middle of nowhere looking like a witch. Her body changes from herself into birds flying away.
This picture shows the video that Chris Cunningham made for Madonna.
http://www.youtube.com/watch?v=zXFHf8xZ1CA (Music Video)
Unconventional Music Videos
Unconventional Videos are used to be unique from others, and gain more publicity. Unconventional videos can be seemed as bad for newly artists because they do not have much fans, and and unconventional video may not be what the audience like. However for established stars such as Kylie Monugue and Madonna unconventional videos can be used to gain more publicity and get more fans, as they aleady hav a large fan base. Even if you’re a star and your unconventional video is nto a success, you will still have your other hits to fall back on.
Advantages for Diversity Music Videos
o Memorable videos which are individual
o Give the artist intellectual sense
o Artist can have a niche audience
o Abstract comes to life
This picture shows the music video of Around The World from Daft Punk. This video gave Daft Punk recognition because it was a music video which was unique.
http://www.youtube.com/watch?v=JFwQoqbWgSs (Music Video)
Disadvantages for Diversity Music Videos
o Limited target audience
o No relationship built between artist and audience.
o Some members of the audience may find the videos to bizarre and lose interest in the artist.
The video Come To Daddy bt the Aphex Twins, was arguably to bizzare and therefore meant that people lost interest In the artist.
http://www.youtube.com/watch?v=Pe-XNav5mWU (Music Video)
Michel Gondry (born May 8, 1963) is a French film, commercial and music video director and an Academy Award-winning screenwriter. He is noted for his inventive visual style and manipulation of mise en scene.
Gondry has a unique style, were he makes unusual and unconventional music videos. Gondry has said that he’s music video ideas come from he’s life experiences and also hes dreams.
Gondry has made a famous video for “Kylie Minougue – Come Into My World”. Were Kylie was seen repeating herself around the same place in the video but as she went round another one of her appeared. This was unique and didn’t follow the generic convetions of a typical pop music video.
This picture shows thevideo which Michel Gondry directed and produced.
http://www.youtube.com/watch?v=vQCirTog0cs (Music Video)
Chris Cunningham
Chris Cunningham is an English music video film director and video artist. He was born in Reading, Berkshire in 1970 and grew up in Lakenheath, Suffolk.
Cunningham’s style also unconventional, and he’s ideas are from hes visions. Hes music videos are arguably scary and frightning as it has a lot of weird thigns going on such as differnet creatures and monsters and slow editing.
His video for Bjork's "All Is Full of Love" won multiple awards, including an MTV music video award for Breakthrough Video and was nominated for a Grammy for Best Short Form Music Video. It was also the first ever music video to win a Gold Pencil at the D&AD Awards.
Cunningham has made a musci video for “Madonna – Frozen” where Madonna was viewed in a black dress in the middle of nowhere looking like a witch. Her body changes from herself into birds flying away.
This picture shows the video that Chris Cunningham made for Madonna.
http://www.youtube.com/watch?v=zXFHf8xZ1CA (Music Video)
Unconventional Music Videos
Unconventional Videos are used to be unique from others, and gain more publicity. Unconventional videos can be seemed as bad for newly artists because they do not have much fans, and and unconventional video may not be what the audience like. However for established stars such as Kylie Monugue and Madonna unconventional videos can be used to gain more publicity and get more fans, as they aleady hav a large fan base. Even if you’re a star and your unconventional video is nto a success, you will still have your other hits to fall back on.
Advantages for Diversity Music Videos
o Memorable videos which are individual
o Give the artist intellectual sense
o Artist can have a niche audience
o Abstract comes to life
This picture shows the music video of Around The World from Daft Punk. This video gave Daft Punk recognition because it was a music video which was unique.
http://www.youtube.com/watch?v=JFwQoqbWgSs (Music Video)
Disadvantages for Diversity Music Videos
o Limited target audience
o No relationship built between artist and audience.
o Some members of the audience may find the videos to bizarre and lose interest in the artist.
The video Come To Daddy bt the Aphex Twins, was arguably to bizzare and therefore meant that people lost interest In the artist.
http://www.youtube.com/watch?v=Pe-XNav5mWU (Music Video)
History of Music Videos
History of Music Videos
Ways in Which Videos Can Be Consumed
Internet (YouTube, Google Video) MP4 Players
TV (MTV Base, TMF, Kiss)
MP3 Players (IPod) Mobile Phones
Game Consoles (PS3, Xbox 360)
The way in which customers can watch and listen to music videos has increased over the last 30 years. The way in which this is can be proved is because when music videos where first viewed, they were only accessible on a few TV channels. Some of the channels that played music were BBC1, with the show Tops of The Pops.
This is the logo of the show “Top of the Pops” were different artist came on and performed, and music videos were shown. Also the top 20 songs of that week were listed.
However now music videos can be viewed from various places such as internet, to MP3 Players. The main way to show music videos are on the internet and also television. Using internet to watch different music videos means you can specifically type in which music video you would want to see.
This picture shows the new technology that we have now to watch music videos on the internet. You just type in what you want to watch and it gives you a suggestion list and you can watch it.
Nowadays there are dedicated TV channels in which you can watch a centre type of music genre, such as MTV Base is dedicated to RnB and Channel AKA is dedicated to Grime. This has now made accessing music videos and watching them easier, and now people can be very specific in what they watch.
This picture shows the logo of MTV which is dedicated to playing RnB music videos.
This picture shows the logo of Clubland TV which is dedicated to playing garage music videos.
Music videos can be viewed on game consoles, through the internet watching them on sites such as Google Video and You Tube where the consumers types in and searches for their specific video and gets to choose from various different options ranging in quality and remixes.
Music videos accessible on mobile phones have meant that consumers get to watch and listen to their favourite music videos on the go, whilst travelling from place to place. MP3s and MP4s have a similar effect where consumers get to download songs and then listen to them on the go.
This picture shows a music video of “Beyonce” on the Apple Iphone.
Ways in Which Videos Can Be Consumed
Internet (YouTube, Google Video) MP4 Players
TV (MTV Base, TMF, Kiss)
MP3 Players (IPod) Mobile Phones
Game Consoles (PS3, Xbox 360)
The way in which customers can watch and listen to music videos has increased over the last 30 years. The way in which this is can be proved is because when music videos where first viewed, they were only accessible on a few TV channels. Some of the channels that played music were BBC1, with the show Tops of The Pops.
This is the logo of the show “Top of the Pops” were different artist came on and performed, and music videos were shown. Also the top 20 songs of that week were listed.
However now music videos can be viewed from various places such as internet, to MP3 Players. The main way to show music videos are on the internet and also television. Using internet to watch different music videos means you can specifically type in which music video you would want to see.
This picture shows the new technology that we have now to watch music videos on the internet. You just type in what you want to watch and it gives you a suggestion list and you can watch it.
Nowadays there are dedicated TV channels in which you can watch a centre type of music genre, such as MTV Base is dedicated to RnB and Channel AKA is dedicated to Grime. This has now made accessing music videos and watching them easier, and now people can be very specific in what they watch.
This picture shows the logo of MTV which is dedicated to playing RnB music videos.
This picture shows the logo of Clubland TV which is dedicated to playing garage music videos.
Music videos can be viewed on game consoles, through the internet watching them on sites such as Google Video and You Tube where the consumers types in and searches for their specific video and gets to choose from various different options ranging in quality and remixes.
Music videos accessible on mobile phones have meant that consumers get to watch and listen to their favourite music videos on the go, whilst travelling from place to place. MP3s and MP4s have a similar effect where consumers get to download songs and then listen to them on the go.
This picture shows a music video of “Beyonce” on the Apple Iphone.
Censorship
Censorship
Censorship Overview
Censorship is the process whereby governing bodies can stop the publication of a product or text. Censorship of music can stop a song or video from being broadcasted on radio or television. Some institutions or artists choose to censor even if governing bodies do not.
Examples of Censorship on the BBC
An early example of censorship of music on the radio is from the 1940s. George Formby's "When I'm Cleaning Windows" was banned from BBC radio due to the "smutty lyrics“. The ostensibly offending lyrics were:
“The blushing bride she looks divine
The bridegroom he is doing fine
I'd rather have his job than mine
When I'm cleaning windows”
George Formby – When I’m Cleaning Windows
http://www.youtube.com/watch?v=sfmAeijj5cM (Video)
http://www.popular-nostalgia.com/george-formby-when-im-cleaning-windows-264/ (Lyrics)
This video was banned because of the the reference to women saying that the bride looks “divine”. When the song was released in the 1940s, men was not allowed to refer to ladies like that, and therefore the BBC banned it because of the way it referred to women.
Self Censorship
Some artists and record labels choose themselves to censor certain language from their songs to avoid negative publicity for the artist and record label. This is because consumers might not like the language being used, and not censored and then either complain or not buy the album which would effectively decrease the record labels and artists sales.
Advantages of Self Censorship
Record label and artist will do everything to benefit their music video in terms of censorship such as cutting out any inappropriate language, because it if they don’t it could be there record label and revenue their harming.
Disadvantages of Self Censorship
What the record label/artist think is acceptable maybe the public may not think it’s acceptable.
The British Board of Film Classification
BBFC is an independent organisation that exists to regulate and classify the content of films shown in cinemas and released on video.
It does this by awarding a classification certificate based on what it considers to be appropriate age limits for the film in question and, if deemed necessary, by requesting that the film's distributor make changes to the film, usually in the form of cuts.
In most cases, these cuts are connected with material considered too extreme for a particular age category (sex, violence, drugs and swearing). Cuts are also made to ensure that films comply with the criminal law.
Almost all UK video releases have to be examined and classified by the BBFC - arguably the strictest system of video censorship anywhere in the Western world.
This is the “BBFC’s” Logo.
Advantages of the British Board of Film Classification Censorship
It has had almost all of UK video releases examined and classified by them, which shows that they are reliable and trusted.
Disadvantage of the British Board of Film Classification Censorship
They are arguably the strictest form of censorship meaning that they will cut out parts of the video they feel is inappropriate. They might cut out important parts in the video, rather than when self censorship you can re-film a inappropriate part.
Ofcom
Ofcom is an independent organisation created by the government, which controls and monitors what is broadcasted on TV and radio.
Some people believe young people should be protected from some violence, sexual explicitness, political and religious views in order to not manipulate people. For example a child may see that on a music video a rapper has a lot of girls, and money for being violent, this could then mean the youngster would want to emulate that and become violent to gain that respect that the rapper has.
On the other hand some people believe music should be shown how it is because it’s an art. This is because they believe that people should see the real music and video rather than censored and puzzled parts.
The Censorship for Our Music Video
The way in which we have censored our video is by using self censorship. We have censored or cut out any swearing in order to avoid negative feedback. The reason for this is due to the fact that, by keeping the inappropriate language it could affect the viewer’s opinion of the music video and artist, and therefore could mean them not watching it.
Censorship Overview
Censorship is the process whereby governing bodies can stop the publication of a product or text. Censorship of music can stop a song or video from being broadcasted on radio or television. Some institutions or artists choose to censor even if governing bodies do not.
Examples of Censorship on the BBC
An early example of censorship of music on the radio is from the 1940s. George Formby's "When I'm Cleaning Windows" was banned from BBC radio due to the "smutty lyrics“. The ostensibly offending lyrics were:
“The blushing bride she looks divine
The bridegroom he is doing fine
I'd rather have his job than mine
When I'm cleaning windows”
George Formby – When I’m Cleaning Windows
http://www.youtube.com/watch?v=sfmAeijj5cM (Video)
http://www.popular-nostalgia.com/george-formby-when-im-cleaning-windows-264/ (Lyrics)
This video was banned because of the the reference to women saying that the bride looks “divine”. When the song was released in the 1940s, men was not allowed to refer to ladies like that, and therefore the BBC banned it because of the way it referred to women.
Self Censorship
Some artists and record labels choose themselves to censor certain language from their songs to avoid negative publicity for the artist and record label. This is because consumers might not like the language being used, and not censored and then either complain or not buy the album which would effectively decrease the record labels and artists sales.
Advantages of Self Censorship
Record label and artist will do everything to benefit their music video in terms of censorship such as cutting out any inappropriate language, because it if they don’t it could be there record label and revenue their harming.
Disadvantages of Self Censorship
What the record label/artist think is acceptable maybe the public may not think it’s acceptable.
The British Board of Film Classification
BBFC is an independent organisation that exists to regulate and classify the content of films shown in cinemas and released on video.
It does this by awarding a classification certificate based on what it considers to be appropriate age limits for the film in question and, if deemed necessary, by requesting that the film's distributor make changes to the film, usually in the form of cuts.
In most cases, these cuts are connected with material considered too extreme for a particular age category (sex, violence, drugs and swearing). Cuts are also made to ensure that films comply with the criminal law.
Almost all UK video releases have to be examined and classified by the BBFC - arguably the strictest system of video censorship anywhere in the Western world.
This is the “BBFC’s” Logo.
Advantages of the British Board of Film Classification Censorship
It has had almost all of UK video releases examined and classified by them, which shows that they are reliable and trusted.
Disadvantage of the British Board of Film Classification Censorship
They are arguably the strictest form of censorship meaning that they will cut out parts of the video they feel is inappropriate. They might cut out important parts in the video, rather than when self censorship you can re-film a inappropriate part.
Ofcom
Ofcom is an independent organisation created by the government, which controls and monitors what is broadcasted on TV and radio.
Some people believe young people should be protected from some violence, sexual explicitness, political and religious views in order to not manipulate people. For example a child may see that on a music video a rapper has a lot of girls, and money for being violent, this could then mean the youngster would want to emulate that and become violent to gain that respect that the rapper has.
On the other hand some people believe music should be shown how it is because it’s an art. This is because they believe that people should see the real music and video rather than censored and puzzled parts.
The Censorship for Our Music Video
The way in which we have censored our video is by using self censorship. We have censored or cut out any swearing in order to avoid negative feedback. The reason for this is due to the fact that, by keeping the inappropriate language it could affect the viewer’s opinion of the music video and artist, and therefore could mean them not watching it.
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Goodwins Theory
Goodwin’s Theory
Goodwin’s Music Video Analysis
1. Music Video demonstrate Genre Characteristics
(E.g. stage performance in metal video, dance routine for boy/girl band).
This picture shows a conventional boy band in their music video, performing a dance routine.
SEE PICTURE 1
http://www.youtube.com/watch?v=yJJEZdYQR s (Music Video)
2. There is a relationship between lyrics and visuals
(Either illustrative, amplifying or contradicting).
The artist says lyrics such as “My Flow, My Show Brought Me The Doe, Which Bought Me All My Fancy Things” which refers to the video visually because the artist is wearing expensive jewellery.
SEE PICTURE 2
http://www.youtube.com/watch?v=zOeC1Hy2AW0 (Music Video)
3. There is a relationship between music and visuals
(Either illustrative, amplifying or contradicting).
(Same Point Above)
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work
(A visual style).
This picture shows a close-up of the artist, and also tape on one cheek were it has featured in many of he’s videos.
SEE PICTURE 4
http://www.youtube.com/watch?v=8WYHDfJDPDc (Music Video)
5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body
(Screens within screens, telescopes, etc).
This picture showing how the female body is used with different screens.
SEE PICTURE 5
6. There is often intertextual reference
(to films, TV programmes, other music videos etc).
7. Whether the video is primarily performance base, narrative based or concept based
(and how elements of each is used in it).
This picture shows a narrative based music video about a couple.
SEE PICTURE 6
http://www.youtube.com/watch?v=8WYHDfJDPDc (Music Video)
This picture shows a concept based music video, showing that the artists who are young are having fun.
SEE PICTURE 7
http://www.youtube.com/watch?v=y8de9v3udJk&feature=related (Music Video)
This picture shows a performance based music video, showing the band performing with instruments.
SEE PICTURE 8
http://www.youtube.com/watch?v=Sb5aq5HcS1A&feature=fvst (Music Video)
Goodwin’s Music Video Analysis
1. Music Video demonstrate Genre Characteristics
(E.g. stage performance in metal video, dance routine for boy/girl band).
This picture shows a conventional boy band in their music video, performing a dance routine.
SEE PICTURE 1
http://www.youtube.com/watch?v=yJJEZdYQR s (Music Video)
2. There is a relationship between lyrics and visuals
(Either illustrative, amplifying or contradicting).
The artist says lyrics such as “My Flow, My Show Brought Me The Doe, Which Bought Me All My Fancy Things” which refers to the video visually because the artist is wearing expensive jewellery.
SEE PICTURE 2
http://www.youtube.com/watch?v=zOeC1Hy2AW0 (Music Video)
3. There is a relationship between music and visuals
(Either illustrative, amplifying or contradicting).
(Same Point Above)
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work
(A visual style).
This picture shows a close-up of the artist, and also tape on one cheek were it has featured in many of he’s videos.
SEE PICTURE 4
http://www.youtube.com/watch?v=8WYHDfJDPDc (Music Video)
5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body
(Screens within screens, telescopes, etc).
This picture showing how the female body is used with different screens.
SEE PICTURE 5
6. There is often intertextual reference
(to films, TV programmes, other music videos etc).
7. Whether the video is primarily performance base, narrative based or concept based
(and how elements of each is used in it).
This picture shows a narrative based music video about a couple.
SEE PICTURE 6
http://www.youtube.com/watch?v=8WYHDfJDPDc (Music Video)
This picture shows a concept based music video, showing that the artists who are young are having fun.
SEE PICTURE 7
http://www.youtube.com/watch?v=y8de9v3udJk&feature=related (Music Video)
This picture shows a performance based music video, showing the band performing with instruments.
SEE PICTURE 8
http://www.youtube.com/watch?v=Sb5aq5HcS1A&feature=fvst (Music Video)
Analysis Of Music Video - 50 Cent-Inda Club
50 Cent – Inda Club
The target audience of a rap music video is boys aged from 16-21. This is because of all the club scenes, sexy ladies dancing and big jewellery.
This picture shows the big jewellery that the artist is wearing which goes back to the generic conventions of a rap music video were the artist shows that their wealthy and have a lot of money.
This picture represents the club scene in a generic conventional rap music video.
This picture shows the sexy ladies in the rap music video, showing that the video is conventional.
This music video follows the generic conventions of a rap music video, due to the fact of having typical characteristics such as girls dancing and in a club scene. It’s also got men with tattoos and big jewellery. It also has women dancing around which gives the video a sexual image. This video appeal’s to the target audience due to the fact of the sexy ladies will appeal to young males. The big jewellery and money will also appeal to the target audience because of the fact all young males would like fancy things.
The lyrics follow the visuals, for example when the artist says “You Find Me Inda Club” where the visual shows the artist in the club. Another example is when the artist says “My Flow, My Show Brought Me The Doe, Which Bought Me All My Fancy Things” where this visual shows him with big jewellery such as a big earring and a big necklace. This visuals and lyrics will appeal to the target audience because they can relate to the lyrics, and at the age of 16-21 all young boys would aspire to have things such as sexy women, fancy things and in a club.
The artists says lyrics such as “You Find Me Inda Club” which refers to the video visually by portraying a club scene.
The artist says lyrics such as “My Flow, My Show Brought Me The Doe, Which Bought Me All My Fancy Things” which refers to the video visually because the artist is wearing expensive jewellery.
The beat of the music matches the lyrics, and the visuals. The beat is a fast one, which matches the quickness of the lyrics. This also matches the scene in the club. This appeals to the target audience because, boys from 16-21, like fast tempo beats with lyrics about money, and cars.
This pictures show the sort of type of target audience for this type of video. The picture also shows how these teenagers boys can aspire to be people such as 50 Cent who owns fancy things.
During the video, there are a lot of close ups of the artist, this is used for recognition of the artist. This shows the audience who the artist is.
This picture shows the close ups of the artist, which means the artist can gain recognition with the listeners and fans.
During the duration of the music video, there are frequently uses of the female body. There are close ups to capture females dancing, with belly tops and short clothes. This is used to appeal to the target audience of males aged 16-21. This will help attract the target audience to watch the video, because of the females involved.
http://www.youtube.com/watch?v=zOeC1Hy2AW0 (Music Video)
Analyses of a Music Video
The target audience of a rap music video is boys aged from 16-21. This is because of all the club scenes, sexy ladies dancing and big jewellery.
This picture shows the big jewellery that the artist is wearing which goes back to the generic conventions of a rap music video were the artist shows that their wealthy and have a lot of money.
This picture represents the club scene in a generic conventional rap music video.
This picture shows the sexy ladies in the rap music video, showing that the video is conventional.
This music video follows the generic conventions of a rap music video, due to the fact of having typical characteristics such as girls dancing and in a club scene. It’s also got men with tattoos and big jewellery. It also has women dancing around which gives the video a sexual image. This video appeal’s to the target audience due to the fact of the sexy ladies will appeal to young males. The big jewellery and money will also appeal to the target audience because of the fact all young males would like fancy things.
The lyrics follow the visuals, for example when the artist says “You Find Me Inda Club” where the visual shows the artist in the club. Another example is when the artist says “My Flow, My Show Brought Me The Doe, Which Bought Me All My Fancy Things” where this visual shows him with big jewellery such as a big earring and a big necklace. This visuals and lyrics will appeal to the target audience because they can relate to the lyrics, and at the age of 16-21 all young boys would aspire to have things such as sexy women, fancy things and in a club.
The artists says lyrics such as “You Find Me Inda Club” which refers to the video visually by portraying a club scene.
The artist says lyrics such as “My Flow, My Show Brought Me The Doe, Which Bought Me All My Fancy Things” which refers to the video visually because the artist is wearing expensive jewellery.
The beat of the music matches the lyrics, and the visuals. The beat is a fast one, which matches the quickness of the lyrics. This also matches the scene in the club. This appeals to the target audience because, boys from 16-21, like fast tempo beats with lyrics about money, and cars.
This pictures show the sort of type of target audience for this type of video. The picture also shows how these teenagers boys can aspire to be people such as 50 Cent who owns fancy things.
During the video, there are a lot of close ups of the artist, this is used for recognition of the artist. This shows the audience who the artist is.
This picture shows the close ups of the artist, which means the artist can gain recognition with the listeners and fans.
During the duration of the music video, there are frequently uses of the female body. There are close ups to capture females dancing, with belly tops and short clothes. This is used to appeal to the target audience of males aged 16-21. This will help attract the target audience to watch the video, because of the females involved.
http://www.youtube.com/watch?v=zOeC1Hy2AW0 (Music Video)
Analyses of a Music Video
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